CANGSHAN
Weekly View · WK22-WK26Amazon Advertising · Prime Week Action Dashboard

Weekly Performance Pulse

Most recent week first, with WK26 treated as Prime Week rather than a normal baseline.

View week
Selected Week Snapshot WK26 Prime Week
Marketplace Sales
Ad Sales
Organic Ratio
Total ACOS
Total ROAS
Ad Spend
YoY Product Sales
Conversion Rate
Five-Week Sales Context
Marketplace, ad-attributed, and organic sales for the latest five-week window.
Selected Week Mix
How the current week’s sales split between paid and organic.
Weekly Manager Readout

Five-Week Trend

Fast scan of the last five weeks with light commentary.

Organic Ratio vs Total Sales
Rising organic ratio needs to be read alongside total demand.
Five-week context: Prime Week accelerated marketplace sales to $130.1K in WK26, while organic ratio recovered to 33.17% after the WK25 dip. Organic dollars also rose to $43.1K.
Efficiency Check
Total ACOS and Total ROAS improved while demand expanded.
Efficiency read: WK26 delivered the best five-week total ROAS at 5.96 and lowest total ACOS at 16.78%. Because this was Prime Week, use it as a promotional demand signal — not a reason to assume the same volume repeats organically next week.
Weekly Table
WeekMarketplace SalesAd SalesOrganic SalesOrganic RatioTotal ACOSROASYoYCommentary

Next Week Focus

Simple action plan based on Prime Week momentum and post-event normalization risk.

01

Protect the growth engine

WK26 produced a Prime Week sales step-change with controlled ACOS. Avoid broad bid cuts, but expect some normalization after the event. Keep the highest-volume SP and DSP paths funded first.

  • Prevent top campaigns from budget-capping.
  • Separate core efficiency from scale tests.
  • Watch CPC creep as spend expands.
02

Pressure-test the Prime Week SP surge

SP carried 88.73% of total spend in WK26. That worked during Prime Week, but concentration risk is high. Confirm which targets created incremental sales versus promo-driven harvested demand.

  • Rank top 20 targets by spend, sales, and ACOS.
  • Move waste into negatives quickly.
  • Keep winners in stable budgets.
03

Turn organic lift into durable demand

Organic dollars rose to $43.1K while paid sales scaled. Use this week to reinforce hero ASIN rank and branded search coverage.

  • Hold branded defense.
  • Add SBV where visual consideration is underused.
  • Track organic dollars, not ratio alone.
Next Week Improvement Areas

Budget

Post-Prime, operate around a 18-22% Total ACOS range for core campaigns, with controlled room above that only for selected retargeting and growth tests.

Creative

Use premium knife visuals in Sponsored Brand Video to support discovery while SP continues to capture high-intent demand.

Measurement

Success next week: retain a meaningful portion of Prime Week demand, keep ROAS above 5.0, and avoid a sharp organic-dollar pullback.

Next Week Target

Capture the Prime Week halo while keeping Total ACOS near 18-22%.

WK26 is a healthy Prime Week scale signal: marketplace sales, ad sales, ROAS, and YoY all improved together. The next move is controlled retention of the halo, not treating the event week as a permanent baseline.

Protect winnersMonitor CPCPost-Prime controlAvoid blanket cuts